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Profit & loss
Did the business make money (stock counted only when sold)
Cash flow
Money in vs money out — includes cash spent buying stock
⚠ Loss days
Days you lost money, or ads ran underwater (ROAS < 1)
Performance breakdown
Per-day for ranges up to ~2 months, otherwise per-month
Low stock alerts
At or below reorder level
Profit by product
Gross profit after cost & fees (fees/discounts allocated by sales share)